Title: Behavioral Science and Healthcare: Connecting Better Health and Value to Account Administration
Description: Behavioral Science is proven to be an influential approach that increases enrollment in healthcare accounts through specialized communications.
Join ConnectYourCare as they present Behavioral Science and Healthcare: Connecting Better Health and Value to Account Administration webinar with guest speaker Bob Nease, Chief Scientist for Express Scripts and advisory board member of The Center for Cost-Effective Consumerism.
In this webinar, we will discuss:
- Choice architecture and key psychological principles
- Proven consumer marketing methods
- Consumerology® findings and research from The Center for Cost-Effective Consumerism
Organizations have successfully utilized Behavioral Science principles to achieve the following results:
- Increased FSA enrollment up to 29%
- Increased DCAP enrollment up to 78%
- Increased employee satisfaction with CDH account by 17%
Date & Time: 03/10/2010 01:30 PM Eastern
|